SANA founder
Chloe Allan, co-founder of SANA.
Chloe Allan is a British entrepreneur and the co-founder of SANA, a London-based fitness technology startup that rewards everyday movement, active lifestyles and sleep.
- Name
- Chloe Allan
- Role
- Co-founder of SANA
- Based
- London, United Kingdom
- Company
- The SANA Method Ltd
- Industry
- Fitness technology, wellness rewards and consumer loyalty
Building a more rewarding relationship with healthy habits.
Chloe co-founded SANA after recognising a gap between the effort people put into building healthier routines and the recognition they receive for doing it.
Traditional loyalty programmes reward people for spending, shopping and travelling. SANA applies a different idea: recognising eligible movement, activity and sleep with points that can be redeemed for relevant fitness and wellness rewards.
Chloe works across SANA's brand, commercial partnerships and wider business proposition, helping connect users, emerging health and wellness brands, and sports communities through a shared rewards ecosystem.
From an idea to a live fitness rewards platform.
SANA was founded in London by Chloe Allan and Ken Beattie. The platform is now available on iOS and is continuing to grow its network of fitness and wellness rewards, brand relationships and sports-club partnerships.
For Chloe, SANA is built around a clear belief: consistency should be recognised, even when it looks like an everyday walk, a shorter workout or prioritising recovery.
A young UK founder building across technology, wellness and sport.
As a young British founder, Chloe is building SANA at the intersection of consumer technology, fitness, wellness, loyalty and community sport.
Her focus is on developing a platform that can create value for individuals while helping brands and clubs build stronger, more relevant relationships with their communities.
“Healthy habits are built through the choices we make every day. SANA exists to make those choices feel recognised and rewarding.”
Together
Building SANA together.
Chloe Allan and Ken Beattie co-founded SANA in London to create a fitness rewards platform built around consistency.
Get started
You're already moving. Start earning for it.
Download SANA and turn eligible everyday movement, active calories and sleep into points.