Our story
We built the platform we wished already existed.
SANA was founded in London by Chloe Allan and Ken Beattie. Built on a simple belief: healthy living should reward the people who choose it.
The founders
Chloe Allan & Ken Beattie
London, United Kingdom
Health and fitness were part of daily life. We recognise the need for daily movement and prioritised recovery in order to live our lives to the fullest. Everyone talks the most about finding the motivation to continuously show up for themselves.
Your supermarket knows when you shop. Your airline knows when you fly. They reward you for it to incentivise you to continue. But the decision to move your body, to sleep well, to show up every day? Nobody rewarded that.
We looked at the loyalty economy and asked: why do we reward coffee and flights, but not the choices that actually improve our lives?
SANA is our answer.
Our mission
Healthy living should reward the people who choose it.
SANA is the rewards layer for the fitness and wellness world. We connect the healthy choices people make every day with the brands that want to reach them - creating a system where consistency is recognised, rewarded and celebrated.
We're building for amateur athletes, first-timers and busy people pursuing a more mindful lifestyle. People who don't need high-pressure friction to be recognised for living well. They just need the right platform.
What we believe
A platform built on principle.
We built SANA around a set of beliefs about health, habit and recognition. These aren't marketing lines - they're the foundation of every decision we make.
- Consistency matters more than perfection.
- Small habits, repeated over time, shape our health.
- Every healthy choice deserves to be recognised.
- The best rewards come from the habits that actually improve your life.
- Fitness and wellness should be for everyone, not just elite athletes.
Join us
Be part of it
from the start.
SANA launches soon 2026. Join the waitlist and be among the first to start earning for every healthy choice you make.