Our story
SANA was founded in London by Chloe Allan and Ken Beattie, two young UK entrepreneurs building a new kind of fitness rewards platform.
Their idea was simple: if loyalty programmes reward people for shopping, travelling and spending, why shouldn't healthy habits be recognised too?
SANA connects everyday movement, workouts and sleep with points that users can redeem for health, fitness and wellness rewards.
SANA is a UK fitness technology startup founded by Chloe Allan and Ken Beattie.
Why we started
Movement and recovery were already part of our everyday lives, but we kept seeing the same challenge: staying consistent is difficult when progress feels distant and the effort made today goes unrecognised.
At the same time, loyalty programmes were influencing behaviour across almost every other part of life. Supermarkets rewarded shopping. Airlines rewarded travel. Coffee shops rewarded repeat purchases.
We began asking a different question:
Why do we reward spending, but not the habits that can improve how people feel and live?
SANA grew from that question.
The idea
SANA is a consumer fitness technology platform that turns eligible steps, active calories and sleep into points.
Users can redeem those points through the SANA Storefront, where they discover offers from relevant health, fitness and wellness brands.
The same technology can also help sports clubs, gyms and fitness communities reward participation, strengthen member engagement and build more valuable relationships with their communities.
Make everyday movement and consistency feel visible, valuable and rewarding.
Connect relevant health and wellness products with consumers actively building healthier routines.
Use tailored rewards and campaigns to support engagement, participation, facility use and community activity.
The founders
SANA is being built by its co-founders, Chloe Allan and Ken Beattie, in London, United Kingdom.
Co-founder, SANA
Chloe co-founded SANA after recognising that everyday healthy behaviour was largely overlooked by traditional loyalty programmes. She works across the development of SANA's brand, community model and long-term proposition.
Co-founder, SANA
Ken co-founded SANA around the belief that people should receive more recognition for consistently investing in their health. He works across the development of SANA's commercial partnerships, commercial growth community model
From the founders
“We kept coming back to the same question: why do we reward people for what they buy, but not for the healthy choices they make every day?”
What we're building
SANA sits at the intersection of fitness technology, wellness, consumer rewards and community sport.
The platform is being developed for everyday active people, people returning to exercise, amateur athletes and established fitness communities. It is designed to recognise consistency rather than reserve rewards for elite performance.
SANA is available on iOS in the UK and is continuing to develop its rewards, brand-partner and sports-club proposition.
Our beliefs
Small actions repeated over time can shape lasting routines.
Healthy activity does not have to happen inside a gym or formal training session.
Sleep and recovery deserve recognition alongside movement.
Fitness and wellness rewards should support the lifestyles users are already building.
SANA works in the background to turn eligible activity into visible progress.
The next chapter
SANA is building a connected rewards ecosystem for individuals, health and wellness brands, sports clubs and fitness communities across the UK.
As the platform grows, the mission remains the same: recognise consistency and make everyday healthy choices more rewarding.
Questions
SANA was founded in London by UK co-founders Chloe Allan and Ken Beattie.
SANA is a UK fitness rewards app that turns eligible everyday movement, active calories and sleep into points for health, fitness and wellness rewards.
Yes. SANA is a British fitness technology startup founded and developed in London, United Kingdom.
SANA operates across fitness technology, wellness rewards, consumer loyalty and sports-club member engagement.
The founders created SANA after recognising that loyalty programmes rewarded spending in many areas of life but did not meaningfully recognise consistent healthy behaviour.
SANA is designed for everyday active people, beginners building a routine, people returning to exercise, amateur athletes and fitness communities.
Yes. SANA works with sports clubs, gyms and fitness communities to develop tailored rewards and member-engagement campaigns.
Join us
SANA is available now on iOS. Download the app and start earning for the healthy choices you already make.
